How Innovative Systems Assists the Telecommunications Industry


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Telecommunications

Over a period of just a few years, the telecommunications industry has faced a variety of obstacles and challenges. Deregulation, rapidly changing technology, weaker-than-expected demand for new services, and increased competition have all altered your market landscape, disrupted your business plan and squeezed your profitability. Your survival depends on your ability to attract new customers, understand their needs, and grow the relationship by expanding and upgrading their service. You need to know who your customers are, stay in touch with their needs and preferences, and be on the forefront of changing trends so that you are prepared to deliver the services your customers want when they realize they want them.

For this level of customer relationship management, a CRM system is just the beginning. You must also make sure that the data used by the system is of the highest quality and accuracy possible — the kind of customer data quality that Innovative’s solutions have been providing for 37 years. Our end-to-end data profiling, data integration and data quality management solutions deliver up-to-date, consolidated customer profiles that can be shared across your organization to enhance your:

	Data Quality

	•		Cleanse, standardize and link customer records across applications to create accurate, unique core customer profiles

	•		Efficiently manage updates to customer records to ensure that the accuracy and integrity of the core customer profiles are maintained each time new information is entered into your systems, whether it be by manual entry, telephone or over the Internet

	•		Provide accurate sales, usage and customer relationship information to help you respond faster to changing user trends and to strengthen your strategic decision making


	Customer-Centric Databases/CRM

	•		Strengthen personalized, informed customer service every time a customer contacts your organization, regardless of the channel

	•		Guide customized cross-sell and up-sell efforts to individual usage patterns

	•		Enable management of receivables across channels to recognize potential problems earlier and reduce risk


	Mergers & Acquisitions

	•		Accurately identify the number of customers shared by the participating organizations in an M&A initiative to enable more precise valuation of the acquired database

	•		De-risk the integration process by profiling data prior to conversion to identify inconsistent formats, improper entries and other errors that could lead to integration delays or failure

	•		Use the results of the data profiling for writing the mapping and transformation specifications to streamline the conversion and help ensure a successful integration the first time

	•		Provide accurate, consistent, and de-duplicated records to populate the new combined database to ensure its quality, integrity and usability from the outset


	Postal Coding & Geocoding

	•		Improve the accuracy and efficiency of mail communications by verifying and automatically correcting customer addresses against United States, Canada and Mexico postal service records

	•		Accurately target new customers based on demographic, lifestyle and purchasing behavior data


	Regulatory Compliance

	•		Protect against fines and other penalties by providing fast, accurate screening of customers against U.S. and international suspect and sanctions lists

	•		Support Sarbanes-Oxley, Basel II, Know Your Customer (KYC) and Do-Not-Call compliance with accurate, reliable enterprise data

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