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| Driven by the Internet, today's hospitality industry depends on fast, up-to-date information. Clients expect immediate access to the latest availabilities, options and prices — which means you need to be able to instantly coordinate data from property managers, carriers and reservationists. To offer greater value — and increase revenue — you also have to be able to provide clients with attractive upgrades and additional travel options, which require immediate access to their travel history and preferences. Plus, in today’s world, the accuracy of your client data is even more critical because of the need to screen client records against international suspect and sanctions lists. |
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| Innovative can help. We're specialists in data integration, client data quality management, and regulatory compliance. We deliver a customized, end-to-end data management and compliance solution that can enhance your: |
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Customer-Centric Databases/CRM |
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Seamlessly integrate the disparate data from property managers, carriers and reservationists to make it accurate, up-to-date and available to your customer representatives |
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Create consolidated client profiles that strengthen personalized service and guide cross-sell and up-sell efforts |
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Show a client's total relationship with your organization, to help you monitor and control credit-related risk |
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Provide the accurate inquiry, sales and client information you need to enhance strategic decision making and respond quickly to changing travel styles and trends |
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Data Quality |
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Prepare client data from your various vendors and agencies for more efficient processing and merging by cleansing, parsing, and standardizing it prior to integration |
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Minimize duplicate records for the same customer by linking records in spite of name and address variations, and the use of aliases and nicknames |
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Manage changes and updates to records to ensure that a single core profile is maintained for each customer each time new data is entered into your systems |
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Regulatory Compliance |
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Protect your firm against fines and other penalties by quickly and accurately screening clients against sanctions lists such as OFAC and Bank of England, and automatically generating the audit trails required for due diligence |
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